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Design phases of the Seat 20V20 showcar

“Like an arrow”. This is how SEAT Design director Alejandro Mesonero-Romanos summarizes the sense of speed and dynamism he wanted to convey when creating the 20V20 show car. Sitting on a beach terrace overlooking the Mediterranean Sea, sketchbook and pencil in hand, he traces the first broad strokes. This is how we witness the birth of an idea, the notion of what will become one of the most highly anticipated concept cars, the one that will shape the future of the company.

Then we take an intense journey into the development of this model and realize the beehive of activity that goes into it. It takes a swarm of professionals, each one in their field of expertise, to meticulously handcraft the ultimate expression of car design into a work of art.

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